SOME WORDS ABOUT US

Well-coordinated teamwork speaks About Us

We love what we do

HelenaDia started the jewelry making process more than a decade ago

Our working process

Every piece is created from scratch, by a team of professional designers.

SEEMINGLY ELEGANT DESIGN

About our online store

~ Jelena Mijailović (CEO & Founder of HelenaDia)

Fourteen years ago, I started HelenaDia to disrupt the overpriced and mass produced models in the fashion industry. My ultimate goal is to give women all over the world the chance to feel glamorous, escape the ordinary and embrace their sensuality and beauty.

My love affair with jewelry started long before this company was created. I was always creating something for me and my friends. Road from my college dorm to the international company hasn’t been easy to say the least. But just like our pieces, I was determined to follow my special spark. Today with multiple partners in countries like USA, Germany, Switzerland, Italy and many more, HelenaDia has become a global community.

Developed by HelenaDia

DEVELOPED BY HELENADIA

We work through every aspect at the planning

2009
FOUNDING YEAR
249
NUMBER OF COUNTRIES
3100
DIFFERENT DESIGNS
32
OFFICES
56
TEAM MEMBERS
125000
HAPPY CUSTOMERS
Play Video

Our company

From delicate necklaces to statement earrings, every piece tells a story. Elevate your style with Handmade HelenaDia and embrace the allure of bespoke craftsmanship. Don't miss this exclusive glimpse into the world of artisanal beauty – it's more than just jewelry, it's an expression of art and individuality.

Play Video

Explore the stories

Explore the stories behind the materials, techniques, and the artisan's inspiration, as we celebrate the beauty of handcrafted adornments. Whether you're a jewelry enthusiast or just love appreciating artisanal craftsmanship, this video is a dazzling showcase of wearable art waiting to be discovered!